DA Introduction
  Development Advisers
  Management Team
  Important Partnership
  Social Responsibility
  HomeAbout UsDA Introduction


The world’s leading organization committed to the research and propagation of Drucker’s management ideas


The only management academy authorized by Mr. Peter F. Drucker and his family in China, Hong Kong, and Macau
Exclusive copyright to our in-house developed Drucker series courses
Experienced faculty
Cradle of entrepreneurs and executives

DA was founded in 1999 under the personal guidance and involvement of Mr. Peter F. Drucker, and it has been committed to the research and propagation of Drucker’s management ideas.

DA is aiming to train a batch of effective executives and honorable leaders in China, and thus make its own contribution to the facilitation and realization of a wealthy, fair, healthy and harmonious society with sound functions in China.

The Rapid development of competent managers and entrepreneurs, capable of competing with the world's best, is surely China's greatest need, and the Key to the country's social and economic success.
Bright China Management Institute's making avai-lable to China's executives and entrepreneurs, the BEST of the world's management Knowledge and management Tools is of vital importance not only to China but worldwide.

Peter F. Drucker

迅速培养称职的管理人才和创业者,使他们能与世界顶级强手竞争,显然是中国最需要的,也是中国社会与经济取得成功的关键
北京光华管理研修中心为中国管理者和创业者提供全世界最优良的管理知识和管理工具,不但对中国,而且对世界都是至关重要的。

彼得·德鲁克
2000年5月12日

1.Authorized directly by Dr. Peter F. Drucker
DA is the only management academy authorized and named in person by Dr. Peter F. Drucker, the ‘Father of Modern Management’, in China. Currently, there are only two management institutions named after Peter F. Drucker. The other one is the The Peter F. Drucker & Masatoshi Ito Graduate School of Management, Claremont Graduate University, where Peter F. Drucker worked before.

2.Perfect integration of oriental management culture and occidental management culture
DA has done quite a lot works on the localized curriculum development and concept propagation of Drucker’s managerial philosophy. DA has systematically presented Drucker’s management theories by integrating them with Chinese culture and management practices. DA’s Drucker management curriculum system has been included into the MBA/EMBA education curriculum system of well-known colleges and universities in China.

3.Strong R&D strength
DA enjoys a large number of senior professors and scholars of management science and economics at home and abroad, including Drucker himself, research scholars of Drucker’s management ideas, experts in Drucker management science. They have developed systematic curriculum that is practical for managers in China by integrated Drucker’s management ideas with practices in China.  See details

4.Rigorous and unique certification system of educator
DA is proud of its rigorous and perfect certification system of ‘Certified Drucker Educator’ (hereinafter referred to as ‘CDE’), and only those acquired the CDE certificate issued by DA are eligible to teach Drucker series management courses.
At present, educators qualified for the teaching of Drucker courses come from various industries, including professor of business schools, executives of enterprises and scholars with in-depth understanding of Drucker’s management ideas. DA has basically established its faculty with abundant practical and teaching experiences. See details

5.Systematic curriculum design
Every successful enterprise has got its own business philosophy, and they all have been devoted to the building of a unified management concept and management tone. Besides, they all attach great importance to the training and development of talents.

All of DA’s courses reflect Drucker’s management ideas, and share common values.
Targeting on managers at different levels, DA’s courses can meet their learning requirements at different development stages.

DA has got the ability to arrange courses on different topics for managers in accordance with enterprises’ requirements at different development stages.      Check out the curriculum

6.Advanced and practical course contents
All of the courses, which fully reflect the idea of ‘management is a practice rather than a science or a profession’, are well-designed for managers in China, and attach great importance to practices and applications.

In possession of a large number of cases at home and abroad, and place emphasis on the real situation and business culture in China.

Sharing and discussing trainees’ practical managerial experiences through inspiring and interactive teaching, and thus inspiring management thinking for managers.

7.World class teaching facilities and learning environment
The cutting-edge multimedia teaching facilities along with the precise and thoughtful teaching service allow us to provide trainees with a world class learning environment.

Benefits:
You are not only having an ordinary class, more importantly, you are having experienced trainees with you to enjoy the inspiration of Drucker’s management ideas during those impressive sessions.

We met at DA for management, we had discussions at DA for management, and we will never forget DA for management. Trainees’ contributions of experience allow DA to continuously enrich the practical journey of Drucker’s theories in China, and DA will have an even brighter future for the wonderful sharing of each trainee.